This year’s Crash My Playa experience, hosted by superstar and five-time Entertainer of the Year Luke Bryan, once again transformed a long weekend (January 15-18 2026) in Riviera Maya, Mexico into a fully immersive country music escape.
“I cannot thank these fans enough for their support because they have helped us build this event over the last 11 years,” said Bryan. “It could not happen without them and it could not happen without my artist friends who keep showing up year after year to make Crash My Playa what it is. This event is a place to bring sun, fun and country music to life. I believe 2026 is going to be a great year if this is any indication on how we kick it off. Here we go!”
The 11th annual Crash My Playa once again brought together thousands of country music fans for four memorable days where live music and community seamlessly converged. Riley Green and Dierks Bentley each hosted memorable headlining nights. Bryan hosted two nights of headlining performances, including the iconic final-night “Luke Bryan & Friends” set featuring Bryan performing with friends and special guests Shenandoah and Parker McCollum as well as Dierks Bentley, Dustin Lynch, Priscilla Block, George Birge and Kameron Marlowe who joined them onstage. For the 11th year, Dustin Lynch hosted his legendary Pool Party, complete with surprise guests and high-energy performances. In addition to Lynch, Block, Birge and Marlowe who performed throughout the weekend, other performers at the ACM-nominated Crash My Playa included Chase Matthew, Joss Ross, The Castellows and DJ Rock.
For highlights from the four-day Crash My Playa including performance highlights, Dustin’s Pool Party, interview clips with Bryan, memorable fan moments click HERE and for photos click HERE (photos credit: AliveCoverage).
“Crash My Playa continues to prove that when you put the fan experience first, everything else falls into place,” said Dan Berkowitz, CEO of 100x Hospitality. “This weekend was about great music, shared moments, and giving people the kind of access and care that turns a vacation into a memory they’ll talk about and treasure for a lifetime.”
Crash My Playa began on Thursday, January 15 and unfolded over four high-energy days of music and celebration, featuring daytime pool parties, nightly performances, and late-night party sets. The all-inclusive experience was hosted at the AAA Four Diamond Awarded Moon Palace Cancún, where guests enjoyed elevated accommodations, gourmet dining, 24-hour room service, and a wide range of amenities just steps from Crash My Playa’s custom-built concert venue.
